Hiring a key personnel with AI video assessment: The Ferdinand Bilstein Middle East story

At Ferdinand Bilstein Middle East, a subsidiary of the esteemed Bilstein Group, the quest for a new sales team member brought forth an innovative and efficient hiring process.

Established in 1844, Ferdinand Bilstein has cemented its reputation as a global specialist in the independent spare parts market. Its extensive catalog boasts over 22,000 products, serving a vast array of vehicles across 130 countries.

The brand’s dedication to quality and customer service has always set it apart in the dynamic automotive sector.

36Shortlisted applicants

4Video assessments

80%Less time to hire

The challenge: finding a perfect match

In their Dubai office, the need arose for a key sales position crucial for business development. The ideal candidate had to be more than just skilled; they needed to resonate with the company’s culture. Sifting through a staggering pool of resumes to find that one perfect fit proved to be a challenge.

Harnessing AI video assessments

Determined to expedite the process without sacrificing quality, Ferdinand Bilstein Middle East turned to Talentera’s Video Assessment, the AI video assessment tool. They crafted a specialized questionnaire using the tool’s extensive library, targeting the specific requirements of the sales role. This was promptly sent to all 36 applicants who had made it past the initial screening.

The team was pleased to receive four high-quality video submissions in the final round of screening. Each candidate showcased not only their qualifications but also their eagerness and cultural fit. The hiring manager spent just 40 minutes reviewing these video assessments, leading to a swift yet informed decision.

The impact of video assessments

The team at Ferdinand Bilstein Middle East discovered that video assessments were more than a time-saver; they were a revelation. These assessments brought to light candidates who were genuinely passionate about joining the company, who possessed the right blend of skills and cultural alignment. The process also simplified collaboration, allowing the hiring team to easily share and discuss candidate videos for a well-rounded evaluation.

Results: efficiency and satisfaction

• 36 applicants were efficiently narrowed down.
• The hiring manager required only 40 minutes to make an informed decision.
• The ideal candidate was found in under two weeks.

Ferdinand Bilstein Middle East’s journey with Talentera’s Video Assessment underscores the power of video assessment and is a testament to how they can transform the recruitment process, ensuring a match that benefits both the company and its new team members.